Sport and online marketing

The Top 5 Qualities to Look for in an SEO Agency

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The Top 5 Qualities to Look for in an SEO Agency

An agency’s reputation can make or break its success. A good reputation means clients will keep coming back, and business will continue to flow into the agency’s doors—but if an agency has a bad reputation, it could lose all of its clients and fail within just a few months or years. That’s why it’s important to know what makes a solid SEO agency so you can spot the ones that are worth your time and avoid the ones that might try to take advantage of you.

1) Experience

When you’re looking for an agency to help with your SEO, you want to ensure they have experience. After all, this is one area where you don’t want to leave things to chance. Look for an agency with a proven track record of helping businesses like yours improve their search engine rankings. If you find yourself scrolling through the company’s portfolio and there are no results or if the company lists the same type of business on every page, be cautious. You can also ask them about some of their success stories and how long they’ve been in business.

2) Personal Relationship with Client

When choosing an SEO agency, they must have a personal relationship with their clients. A good agency will take the time to get to know you and your business and tailor their services to your needs. They should also be available to answer any questions and provide regular updates on your campaign. If you are not getting these basics from them, chances are high that they are not a good fit for your company. The best Wellington SEO companies have this as one of their top priorities.

3) Regular Meetings

SEO is an ever-changing landscape, so it’s important to find an agency that meets with you regularly to discuss your progress and brainstorm new strategies. Some agencies offer monthly meetings, while others offer quarterly meetings. You want to choose one that fits your budget and timeline needs. If you’re just starting, meeting every month might be too much. For instance, if your business has been around for five years or more, quarterly meetings may not be enough as the industry changes so quickly at this point.

4) Honest Communication

In general, look for honesty and clear communication in an SEO agency. You want to work with an agency that is upfront about what they can and cannot do and willing to share the good and the bad news with you. An honest agency will also be transparent about its pricing, so you know exactly what you’re getting into. Likewise, you should expect the agency to outline the strategy behind a proposed campaign clearly. If you are unsure of any aspect of a proposed plan, ask! A professional SEO company will take pride in answering your questions fully and honestly.

5) Attention to Details

When looking for an agency to handle your SEO, you want to find a team that will pay attention to the details. After all, the devil is in the details regarding optimization. You could lose out on traffic if they are not taking care of everything from keyword research and content creation to technical issues and analytics. Do your homework to ensure that the details are being taken care of. Check out their blog posts, reviews and social media posts before hiring them. You can also ask for recommendations from previous clients to see if they had a good experience with the company. Reach out to iCEA Group search engine optimization company for more information.

Main photo: Campaign Creators/

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