Sport and online marketing

Effective SEO for a shoe website! What to pay attention to?

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Effective SEO for a shoe website! What to pay attention to?

How to increase the number of customers of an online shoe store? The processes important for enterprise SEO and positioning are crucial here. Find out what aspects to pay attention to, consider digital marketing strategy from iCEA Group and understand why the support of a white label SEO agency will be image-wise better for your business! 

Positioning is a chance to reach new customers

To reach as many customers as possible, effective enterprise SEO is essential. With the right approach, a shoe website can rank at the top of search results. However, this is a time-consuming and difficult process that is definitely hard to do on your own. For this reason, you should consider putting this task in the hands of professionals from an SEO agency such as iCEA group that offers an excellent digital marketing strategy to help you promote your website in the search engine. Whether you plan to handle this yourself or with the help of an agency, it is worth learning a bit more about how SEO works and why it is much better and safer to support a white label SEO agency from a competitive standpoint

Positioning from the ground up

A company’s own website is an essential step to gaining a stable position in the market and reaching out to targeted customers. The SEO process is directly related to how search engines work. The algorithms of sites like Google focus on providing users with content that most closely matches their searches. Over the years of search engine development, a set of rules and principles have emerged that help create a site that is interesting to both Google’s robots and potential customers. The right keywords are still quite important, but there are many other important factors as well. Speaking of keywords, it is worth noting that white label SEO agency support, among other things, refers to positioning for phrases that are actually related to the content of the site. By positioning for inadequate phrases we do not follow Google’s guidelines, which may cause our website to suffer badly in terms of image and lose its current position. Actions that can be described as fraudulent are detected by Google Bots and heavily penalized. 

In recent years local SEO has become increasingly important, even more so than international, enterprise SEO – keywords, for example positioning in Lodz, may be slightly different than for other cities. Effective positioning of a website requires, above all, time, patience and knowledge of the importance of various aspects of the site and the impact of its content on the results. After establishing cooperation with an agency, we can expect results even after about 6 months, but much depends on the industry, competition and current state of the site.

Positioning of sports shoes website – benefits

Website positioning is a set of actions thanks to which a given website can appear on one of the first places of the results list after entering a relevant phrase. Achieving the desired effect requires a certain amount of creativity, skills and commitment. Many companies choose to simultaneously use paid services such as Google Ads, but it is worth noting that positioning is a much more sustainable method that will allow you to maintain an increase in visits to your site for a long time.

More visitors to your shoe site can translate into higher conversions and more sales. However, this will only be possible if the website itself is attractive enough, as well as the offer itself. For this reason, you should be interested not only in topics related to enterprise SEO, but also UX, or user experience. It is a term that describes user experience on the website – positive experiences are associated, among others, with greater desire to make a transaction in the store.

What else is worth paying attention to when positioning a website with sports shoes?

The full picture of online marketing consists of many aspects. In addition to SEO digital marketing strategy and paid ads, you should keep in mind things such as working with influencers, acquiring links from other sites or optimizing the performance of the site. For businesses that sell or offer various services, a properly prepared Google My Business card is almost a necessity. This is another area where we can significantly influence the position of the business in search results.

Google business card positioning allows you to refine your business card so that it contains as much useful information as possible for your customers. Such a procedure can lead to increased trust among people who may be interested in shopping at your store, as well as improve the position of the page related to your business.

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  • Philllip Francis 22.08.2022

    If you want your positioning to be more effective, you should check out SXO. It’s more than just SEO. SXO is a complex process that takes into account many different factors. The main focus here is on the user experience (UX). This is the perfect solution for any online brand as it combines SEO and UX. SXO allowed me to take my marketing strategy to the next level. As a result, customers were more willing to visit my e-commerce and convert it. Of course, you should remember not to neglect basic SEO activities while focusing on the user experience. However, keeping the balance between these two key factors will allow you to achieve online success.