Many business owners wonder whether they should focus more on social media or search engine optimization (SEO). Both are important, and to ignore either is to ignore a large portion of your target audience. However, understanding the differences between the two and how they apply to your business will help you decide which avenue to go down to attract more customers to your site. Below are the pros and cons of social media and SEO so that you can decide which makes the most sense for your business needs. The rest is up to you.
The Rise of Google
Google has become the most popular search engine in the world, handling over 3.5 billion daily searches. It has become so popular that the word google is now used as a verb to mean searching the internet. With so many people using it, it makes sense that SEO techniques would be adapted to fit its algorithm. So which should you focus on more, social media or SEO? We believe SEO is still important and recommend it to all our clients. SEO agency Montreal and an SEO strategy can help your website get found online!
The Rise of Facebook
Facebook has quickly become one of the most popular social networking sites. With over 500 million active users, it’s no wonder that businesses are turning to Facebook to help promote their products and services. But what about search engine optimization (SEO)? Is Facebook more important than SEO? It depends on your goals. If you want to grow a business online, then SEO will probably be your best bet as it allows you to rank higher in search engines like Google and Bing, which means more traffic. However, if you want to generate leads from Facebook, there are various ways of doing so, such as boosting posts or using conversion tracking pixels that can track conversions back to your website or store, which is good for lead generation but not necessarily long-term growth or success.
The Rise of Instagram
Instagram has quickly become one of the most popular social media platforms, with over 1 billion monthly active users. And it’s not just teenagers and millennials using the platform – businesses are, too. Instagram is now one of the most effective marketing tools available. When you take a photo on Instagram, you can add an easy-to-digest caption to your post that links back to your website or landing page to drive traffic. You can also utilize hashtags like #marketingtips or #smallbusiness (if you’re looking for some new ideas) to ensure that your content reaches more people than ever.
Understanding the Big Three (Facebook, Twitter, Instagram)
Facebook, Twitter, and Instagram are the big three social media platforms. They all have different purposes and can be used to reach different audiences. These days it’s not just about how many followers you have on any of these platforms. To build a following engaged with your brand and will purchase from you, you need to understand your target audience and where they’re spending their time online. Once you do this, creating content geared towards them is easy. For example, Toronto SEO agencies have figured out that blog posts with video content generate more traffic than text-only posts!
Why Do I Need Them?
As a business owner, you know that visibility is key to success. You need customers to be able to find you, and you need to be able to reach your target market. But with so many options for marketing your business, it can be difficult to know where to start. Do you focus on social media or search engine optimization (SEO)? For most businesses, the answer is both. Social media is still an important avenue for reaching potential customers in real-time. Customers expect companies to have active accounts on Facebook, Twitter, Instagram and more. However, if you’re not investing in SEO as well, then all of the work done through social media might not matter because you’re missing out on a huge audience – the one who spends their time online looking for products just like yours!